#POWERUP – padthai wokbar

2024 – The year of perseverance, sports, strength, and vitality. With the 2024 #powerup campaign, padthai wokbar uniquely connected healthy eating with sports, highlighting that a healthy lifestyle is the foundation of peak performance. The goal of the campaign was to inspire the padthai community: “The power is within you, power up!”

The 2024 Olympics, held in Paris, Europe, provided the perfect backdrop for the campaign, allowing us to directly link the spirit of the event with padthai’s healthy meals. Our message was clear and energetic: healthy living, perseverance, and willpower are resources that we can nurture daily, and padthai’s dishes are the perfect partners in this. The focus of the message was on healthy living and the power of our everyday choices.

During the campaign, we collaborated with Olympians and athletes carefully selected to authentically represent the padthai brand message. We looked for athletes who are committed to a healthy lifestyle and performance, and who can serve as role models for both younger and older generations.

The core of the campaign was reels videos showcasing the athletes’ daily routines and dietary habits. We produced multiple videos with our athletes, giving a glimpse into their training sessions, followed by interviews at padthai wokbar restaurants about the connection between nutrition and performance. The aim of the content was to inspire through personal, authentic stories and to raise awareness of the importance of a healthy lifestyle.

The campaign’s results have been extremely positive so far: on Instagram, we achieved over 643,000 views, and the posts received a great deal of positive feedback from both the audience and the athletes. The athletes featured in the campaign, such as Dániel Nagy, Fanni Illés, and Fábián Marozsán, authentically represented padthai’s message, inspiring our audience to adopt a healthier lifestyle.

The idea behind the #powerup campaign stems from the philosophy of the padthai brand, which is committed to healthy eating and a balanced lifestyle. Padthai wokbar is a place where guests not only enjoy delicious and healthy meals but also experience a mindset rooted in harmony and a positive outlook. The aim of the campaign was to demonstrate how our everyday choices—whether it’s choosing a healthy meal or working out—can strengthen both our body and soul.