Moët & Chandon Effervescence Budapest
Raconteur Agency, in collaboration with Florence Lifestyle Agency, was responsible for the entire PR and communication strategy as well as its execution.
The pinnacle of our professional career so far: It was a tremendous honor for our agency to participate in organizing the first Moët & Chandon Effervescence event in Budapest for the world’s most renowned champagne brand. The year-end gala represented not only the Hungarian luxury market but also the standards of the European luxury scene. Together with the teams of Moët Hennessy and Fine Brands Company, we brought this unique event to life, marking the debut of the Moët Effervescence gala in Hungary as part of the brand’s iconic event series.
The goal of the Moët & Chandon Effervescence event was to showcase the essence of the brand in the heart of Budapest, in an elegant setting, celebrating luxury, sophistication, and the effervescent lifestyle. The event was not only a special occasion for the Hungarian audience but also attracted members of the European Moët Society to Budapest for the weekend, giving the event international significance. Each edition of the Moët Effervescence series offers a unique experience for its distinguished guests, where the brand’s prestige and values meet the highest standards of hospitality and entertainment.
The Raconteur Agency, in collaboration with Florence Lifestyle Agency, was responsible for the entire PR and communication strategy and its execution. The two agencies worked together to authentically convey the elegant world of Moët & Chandon to the Hungarian market. During the PR campaign, we undertook the following key tasks:
- Press Relations and PR Communication: We engaged numerous national and international media outlets and influencers in the campaign to ensure that the event’s message reached a wide audience. We coordinated media appearances and managed both pre- and post-event communication.
- Content Creation and Documentation: With the involvement of the 42BIT production team, we captured every significant moment of the event, presenting the official content of the gala to the public in a creative and professional manner.
The Moët & Chandon Effervescence Budapest gala enchanted its guests with an unforgettable evening, where luxury and entertainment seamlessly blended. Spectacular decorations, carefully selected musical and artistic performances, and exquisite champagnes created a unique atmosphere. The exclusivity of the event and the high level of hospitality were in line with Moët & Chandon’s global standards.
One of the biggest challenges in organizing such a prestigious event was communication between various international teams and partners, as well as fully meeting the brand’s global expectations. However, thorough preliminary discussions and detailed planning allowed us to execute the project smoothly, ensuring the event’s success as anticipated.
During the PR campaign, we achieved over 50 media appearances, and the event generated significant buzz on social media as well. The Moët & Chandon Effervescence Budapest gala marked a new milestone in Hungary’s luxury event market, and we are proud to have been part of this unique moment. The success of the Budapest PR campaign was recognized internationally in 2023, as it won the award for Best PR Activation at the Moët Hennessy central award ceremony.
