LUA Resort

At Raconteur Agency, we believe that brand experience is not just about a well-designed campaign, but about creating a deep and personal connection that resonates with the target audience on an emotional level and reaches each individual. This commitment is reflected in our collaboration with LUA Resort, where we support the brand-building and positioning of one of Hungary’s most outstanding Michelin-recommended hotels with our full-service solutions. A significant milestone in this successful partnership was the creation of a unique series of image films celebrating the stunning landscapes of the Balaton Uplands, luxury, and elegance, paired with a distinctive visual style.

The image film, envisioned by director Géza Soós and our agency’s creative director, holds value and significance for both LUA Resort and the agency. Over the course of two days, a crew of nearly twenty worked to capture the hotel’s stunning interiors, the essence of LUA, and the picturesque scenery of the Balaton Uplands. Our goal was not only to showcase the hotel’s services but also to convey the spirit of LUA Resort, which embodies refined elegance and effortless luxury.

The uniqueness of the film lies in its departure from traditional commercial structures, instead employing a sensuous, cinematic approach in its visual language. The story depicts a couple’s most beautiful moments—from their arrival at LUA Resort, through relaxing moments spent there, to shared adventures on the waters of Lake Balaton and the surrounding landscapes. The visual imagery is so rich and evocative that no words are needed—the viewer instantly grasps the lifestyle offered by LUA Resort.

The aim of the image film series is to further strengthen LUA Resort’s brand identity in the domestic and international hotel market, within the world of luxury and exclusive leisure. The concept centers on emotionally connecting LUA with its guests, conveying a life philosophy that goes beyond traditional hotel services. Instead of direct sales, it focuses on visual experiences and the subtle feelings they evoke, thus fostering a deeper bond between the LUA brand and its audience.

Our strategy is to make these image films the cornerstone of LUA Resort’s communication in both the domestic and international markets. The film not only highlights the five-star quality and unique services of LUA Resort but also conveys the distinctive lifestyle that guests can experience on the shores of Lake Balaton. LUA Resort and the Michelin-recommended NOON Restaurant are built on these values—guests can feel the unique experience provided by personalized, adult-friendly services, exclusive wellness rituals, and direct waterfront location in every moment.

For Raconteur Agency, this project is not just another successful collaboration, but a milestone showcasing what can be achieved when creativity, strategic thinking, and dedication to luxury brands are combined.